Allied Rent-a-car

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Allied Rent A Car is one of the largest privately owned vehicle Rental Companies.

The foundation of Allied Rent A Car is built on a philosophy of exceptional customer service. That fundamental principle is passed on to each employee through our unique customer driven training program.

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Commitment to Excellence

Allied specializes in Corporate car rentals. They have established an excellent business model over the years even attending to renters who have bad to no credit standing.

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The Dilemma

Most Rental Services Now Offer Online Services

While the website does ensure excellent performance levels in delivering customer satisfaction, consumer retention is volatile when they know they can easily switch from one app to another.

Tight Competition Between Markets

As the car rental industry has matured, upgraded and become more agressive, the level of competition within paid media and SEO has increased exponentially. The competition for brilliantly-researched keywords has elevated to a relevant extent where finance professionals report ROIs not meeting breakeven.

Our Solution

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Data-Driven Marketing

Winnovate Digital Marketing integrated our reporting tool with Allied Rent-a-car’s backend booking system to merge business data and marketing data, to generate actionable insights around booking behavior.

  • Informed the business and marketing strategy.
  • Directly influenced the remarketing strategy.
  • Enabled CPLs to be set on a campaign level (type of ride/destination and vehicle type), based on revenue and profitability of specific rides.
  • Drove the promotional calendar, promo offers and email schedule.

Innovative Product Development

Winnovate Digital Marketing developed complex backend functionality to provide services which the competition has yet to offer.

  • On corporate accounts, gave company financial controllers the ability to track and control spend for individuals and on a group level.
  • Enabled agents to book rides on behalf of customers using the customers’ credit cards.
  • Expanded the booking engine to include round-trip functionality which prompts airport bookings to reserve return journeys and onward journeys at the user’s destination, meaning one sale conversion can generate up to 3 additional bookings.
  • Enabled repeat bookings and edits to previous bookings.

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